A Review on the Elements of Restaurant Physical Environment towards Customer Satisfaction

The physical environment of a restaurant is vital in building its image and attracting customers to visit dine in. Attractive exterior interior designs will entice the establishment enjoy services provided. purpose this study identify atmospheric elements figure out most influential element towards customer satisfaction. Previous studies' literature can help fill gap between research titles existing studies. Most journals articles are from reliable trusted sources with sufficient information Technological advancement has led vast amounts data that have been collected, compiled, archived, which now easily accessible for research. As result, utilising become more prevalent, therefore, secondary-data analysis used study. findings analyses explore restaurants use by restaurateurs through customers' reactions. dimensions facility aesthetic, ambience, lighting, layout, table setting measured It found lighting mostly significantly influences Thus, operators should consider providing good their order gain customers’ satisfaction while they attract other potential choose respective as places eating socialising.